"And this is what Apple can do that no one else can: make the behavior of talking to a disembodied entity on your face so socially acceptable that the voice computer revolution can finally get underway."
HP agreed to pre-load Apple’s iTunes music software and store into its personal computers. This was a hugely valuable concession. Apple had only recently begun to push this key software into the Windows world. Millions of HP/Compaq customers would instantly become part of Apple’s entertainment ecosystem.
Like many other aspects of the latest update, Core Location has been shaken up, with changes designed both to enable developers to build new kinds of things they couldn't before and to help maintain user privacy. Specifically, iOS 8 brings three major sets of changes to the Core Location framework: more granular permissions, indoor positioning, and visit monitoring.
...after Apple announced they were sun-setting MAC address Wi-Fi triangulation (which was the indoor positioning technique Aruba/Meridian relied on at the time), the two companies decided to adopt new Apple iBeacon standards and build their own beacons so they could control their system more thoroughly.