“Ah, this is good news!”, I thought, reading this update about how service worker scripts won’t be cached.
And that was the moment when I realised what an utter nerd I had become.
Browsers have had consistent scrolling behavior for years, even across vendors and platforms. There’s an established set of physics, and if you muck with the physics, you can assume you’re making some people sick.
Guidelines to consider before adding swooshy parallax effects:
- Respect the Physics
- Remember that We Call Them “Readers”
- Ask for Consent
Given all the work that goes into a powerful piece of journalism—research, interviews, writing, fact-checking, editing, design, coding, testing—is it really in our best interests to end up with a finished product that some people literally can’t bear to scroll through?
Philosophically, I’m completely against Google’s AMP project and AMP for Email, too. I will always side with the open web and the standards that power it, and AMP is actively working against both. I’m all-in on a faster web for everyone, but I just can’t get behind Google’s self-serving method for providing that faster web.