Philosophically, I’m completely against Google’s AMP project and AMP for Email, too. I will always side with the open web and the standards that power it, and AMP is actively working against both. I’m all-in on a faster web for everyone, but I just can’t get behind Google’s self-serving method for providing that faster web.
I’d say the single most important lesson to take away here, for a technology project at least, is that interoperability is key.
- Assume that no matter how amazing your new tech is, people are going to adopt it slowly.
- Give your early adopters every chance you can to use your offering together with the existing tools that they will continue to need in order to work with people who haven’t caught up yet.
- And if you’re building a communication tool, make it as simple as possible for others to build compatible tools, because they will expand the network of people your users can communicate with to populations you haven’t thought of and probably don’t understand.
"Email has always sucked, but it's gotten a free pass in our recent examinations of our digital anxiety."