Browsers have had consistent scrolling behavior for years, even across vendors and platforms. There’s an established set of physics, and if you muck with the physics, you can assume you’re making some people sick.
Guidelines to consider before adding swooshy parallax effects:
- Respect the Physics
- Remember that We Call Them “Readers”
- Ask for Consent
Given all the work that goes into a powerful piece of journalism—research, interviews, writing, fact-checking, editing, design, coding, testing—is it really in our best interests to end up with a finished product that some people literally can’t bear to scroll through?