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aaronpk_tv
You want to win against Facebook? Let go of the idea of people reading your stuff on your site, and develop or support interfaces that put your readers in control of how they view the web instead of giving the control to the people with the servers. Support people looking into federated recommendation systems. Make friends with the idea of full copies of your stuff flowing across the web instead of links.
oEmbed is an open format designed to allow embedding content from a website into another page. You can use the oEmbed standard for embedding Facebook posts and videos into your website.