If the name is adjectival in form -- ending in -ski, -cki, -zki, -ny, -ly, and so on -- then the endings with -(i)ego and -(i)ej and -ich/-ych apply. If the name is a noun in form, different endings apply, depending on the grammatical gender and form of the noun. It gets complicated, but that's the fundamental rule.
Here the crucial point is that some surnames come from nouns -- Nowak, "new guy," Piekarczyk, "baker's boy," Janowicz, "son of Jan" -- and some are adjectives -- Maly, "little," Krakowski, "of/from Krakow," Ciezki, "heavy," and so on. Surnames that are adjectival in form express relationships with endings such as -ego, as in Janowskiego (of Janowski {male}), or -ej, as in Janowskiej, (of Janowski {female}), or -ich, as in Janowskich (of the Janowskis). Nouns use a different set of endings to say the same thing. "Of Nowak" is Nowaka, and "of the Nowaks" is Nowaków. There used to be distinct possessive forms for females, Nowakowej for "of Mrs. Nowak" and Nowakówny for "of Miss Nowak," but those are gradually becoming archaic.
Geoloqi also found a way to keep battery usage down, a plague on location-services that are always monitoring where in the world you are.
When asked how GPS-based apps can change the world, Case answered, “Once you break down the barriers of space, then you start getting superpowers, this omniscient idea of where people are.”
Case is interested in the next generation of location, one that is ambient because it sits in the background and solves problems. Hence she has developed a platform called Geoloqi, a private location-sharing app to help address her frustrations. At SXSW she announced new partnerships with appcelerator, factual and Locaid to move Geoloqi to the next level.
Geoloqi, a powerful platform for next-generation location based services, today announced strategic new partnerships with Appcelerator, a leading cross-platform mobile development platform; Factual, a large-scale data aggregation platform with a Global Places API; and Locaid, the world’s largest carrier location platform.
Geoloqi makes a host of different location notifications that could have myriad consequences for consumers and businesses. Users can ask for notification reminders (“Don’t forget the tomato sauce!”) when arriving at a destination.