"Its global empire also includes Amazon Web Services (AWS), the vast server network that provides the backbone for much of the internet, as well as Twitch.tv, the broadcasting behemoth that is the backbone of the online gaming industry, and Whole Foods, the organic backbone of the yuppie diet. "
I’d say the single most important lesson to take away here, for a technology project at least, is that interoperability is key.
- Assume that no matter how amazing your new tech is, people are going to adopt it slowly.
- Give your early adopters every chance you can to use your offering together with the existing tools that they will continue to need in order to work with people who haven’t caught up yet.
- And if you’re building a communication tool, make it as simple as possible for others to build compatible tools, because they will expand the network of people your users can communicate with to populations you haven’t thought of and probably don’t understand.