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Despite their efforts, carriers are still not moving fast enough, said Amber Case, founder of GeoLoqi, a geolocation toolkit provider, at the Mobile Summit. (Speaking from the crowd, AT&T’s senior executive VP of technology, John Donovan, took exception to that statement, and pointed out the many ways AT&T has embraced innovation and is trying to enable faster development and deployment on its network.)
Geoloqi also found a way to keep battery usage down, a plague on location-services that are always monitoring where in the world you are.
When asked how GPS-based apps can change the world, Case answered, “Once you break down the barriers of space, then you start getting superpowers, this omniscient idea of where people are.”
Case is interested in the next generation of location, one that is ambient because it sits in the background and solves problems. Hence she has developed a platform called Geoloqi, a private location-sharing app to help address her frustrations. At SXSW she announced new partnerships with appcelerator, factual and Locaid to move Geoloqi to the next level.
Geoloqi, a powerful platform for next-generation location based services, today announced strategic new partnerships with Appcelerator, a leading cross-platform mobile development platform; Factual, a large-scale data aggregation platform with a Global Places API; and Locaid, the world’s largest carrier location platform.
Geoloqi makes a host of different location notifications that could have myriad consequences for consumers and businesses. Users can ask for notification reminders (“Don’t forget the tomato sauce!”) when arriving at a destination.