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Geoloqi, Solver of the Great Location Problem, Partners Up (pandodaily.com)
Portland startup Geoloqi has been heralded as the one company to have finally cracked the code. It’s no accident. “We didn’t want to work on problems everyone is working on,” co-founder Amber Case told me. “We want to solve the hard ones.”
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How cutting edge geolocation can change everything (news.cnet.com)
This afternoon at the South by Southwest festival here, Geoloqi founder and CEO Amber Case gave a keynote talking about the state of the art in geolocation, and how new tools like those from her company and others are changing the world.
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SXSW: Why Geo-Fencing Might Change Your Life (and Make You Believe in Location Sharing) (techland.time.com)
“Imagine a world in which location-based applications were used less to merely identify location than to dynamically coordinate one’s personal data and agenda, making the accessing of information easier and more efficient.”
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Geoloqi exits beta, reveals geolocation tools for enterprise developers - FierceDeveloper (www.fiercedeveloper.com)
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Geoloqi offers up tools so location apps can finally realize their potential (www.digitaltrends.com)
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Geoloqi Launches Powerful Next Generation Location Based Service Platform (telecommunicationnews.net)
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Geoloqi - Foursquare's Biggest Threat? (blogs.forbes.com)
Geoloqi is a fully customizable GPS-based application that lets you set your own reminders, rules and notes based on your geographic location. Think FourSquare without the exhibitionism. Geoloqi, the brainchild of cyborg anthropologist Amber Case and her partner Aaron Parecki, will use GPS technology to map users, but not broadcast their locations to the world—only those they choose to share it with and when.
The app lets you decide how long to share your location. "I'd like to share my location with a client if I’m meeting them somewhere, so they can know when I'll arrive," writes co-founder Parecki in a web presentation on the faults of other location-mapping products including Foursquare, Dopplr and Gowalla. "But after our meeting, I absolutely don't want them to access my location. This is often true even with friends. Friends' location is not always relevant to me. Current location-sharing systems are currently all or nothing."
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"This is a very different approach to sharing than most social networks take," Parecki points out, "Since we don’t limit to sharing with other Geoloqi users."
The Portland-based pair of Parecki and Case has so far received no major financial backing, and Parecki says all design and development has been done by volunteers who are helping out because they are "very interested in the project." Pricing for the application, which will be released as a public beta in January and will be available at the app store has not been finalized.
With no millions of VC money to prop them up, I wondered to Parecki how Geoloqi hopes to be self-sustaining in the year to come, and his response was far from the advertising-based answer I expected. "We plan on licensing the iPhone software development kit to developers who want to integrate location into their own apps," he told me. "Also we will likely charge developers for heavy application programming interface access if they go over a certain threshold."
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What's Next for Check-In Apps? (www.cnn.com)
An open-source group called geoloqi is trying to take that idea of an automated check-in radius even further.
The volunteer group of app developers, which is based in Portland, Oregon, is working on a website and app that will help trigger events if and when a person walks up to certain pre-set locations.
For example, you would be able to set the app to text you your shopping list when you went within a certain distance of your favorite grocery store.
Or, if you didn't show up to work by 9 a.m., you could set the app automatically to e-mail your boss saying that you're late, said Aaron Parecki, geoloqi's founder.
"We're calling these geonotes," he said, "and these are location-based notes so you can leave yourself a note that is tied to a location and pops up when you're there."
The site and the app should be up and running in about a month, he said. Geoloqi won't be a social network, exactly, but it could be integrated into Foursquare, Gowalla or other location-based networks, he said. The group has one new project up -- it's a Seattle, Washington-based website that can send you a text message, in real time, when a 911 call is placed within a certain radius of you.
