"Developers lack strong standards and end up reinventing the wheel with every new embed. At Embedly, we started off trying to standardize embedding across providers and in our next act with Medium, we hope to lead the discussion on creating better standards and tools for everyone."
The Indieweb approach has a lot in common with Ev's ideas for Medium, but the key difference is that we are doing it in a way that works across websites, not just within one. We can use an editor on one site to post to another using micropub, even to silos. We have ways to highlight based on fragmentions, and a very simple way to connect responses together using webmention.
No one moves where they tweet because some other tool has better formatting or profile customization. That’s because a tiny percentage of the value Twitter brings comes from the software itself. It’s all about the network — the connection with other users and the content they create.