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aaronpk_tv
So, 12 years ago, I invented Pingback. Sorry. Pingback uses XMLRPC because that was the cool thing at the time and because I was young and foolish and had a peanut for a brain. Ian Hickson took my vague spec and kicked it in the arse to make it a proper spec, and it got adopted really quickly. Back then, when the world was young, everything got adopted really quickly; there was so much new ground to be broken that coming up with a reasonable way to do something (permalinks, RSS autodiscovery, pingbacks) meant that it got picked up by everybody.
brands should build their own communities and leverage other social sites
Sorry, no comments here. I'd much rather you wrote your own blog post or sent me an email instead. Comments are never going to happen. Stop trying to make comments happen.