Aaron Parecki

"Shirley had unwittingly fallen into the "Competency Trap". She was so good at what she did that she had built her business to become dependent on her presence and direct participation to solve these same challenges, day after day, month after month.

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> Xerox is the poster child for monopoly technology businesses that cannot make the transition to a new generation of technology

> How Xerox fell so far is a case study in what management experts call the “competency trap” — an organization becomes so good at one thing, it can’t learn to do anything new.

"As adults, we make hundreds of carob-like dietary substitutions in the name of good health. We shave summer squash into long spirals and deceive ourselves that it’s anything like pasta. We tip coconut creamer into our coffee, ignoring the way it threatens to curdle"