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Aaron Parecki

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  • Bad product names confuse me (www.barelyusable.com)
    X is a Y which/for Z. It’s for V. Replace X with your product name. Replace Y with one of the choices: If it’s something on your computer, it’s a “program” > or “application”. If it needs WWW, and I need a browser for it, it’s a “service” It it needs both, it’s a “solution” or “environment” (and perhaps a > service too) If it needs hardware, it’s a “platform” or an “infrastructure” Replace Z with a short sentence which must have one of the verbs: Build Test Deploy etc. Replace V with your potential customer name. So let’s try: X = Docker Y = Solution Z = Sandboxing programs V = Developers and sysadmins. Result: Docker is an environment for sandboxing programs. It’s for developers and sysadmins.
    Thu, Aug 27, 2015 11:45am -07:00 #business #naming
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Hi, I'm Aaron Parecki, Director of Identity Standards at Okta, and co-founder of IndieWebCamp. I maintain oauth.net, write and consult about OAuth, and participate in the OAuth Working Group at the IETF. I also help people learn about video production and livestreaming. (detailed bio)

I've been tracking my location since 2008 and I wrote 100 songs in 100 days. I've spoken at conferences around the world about owning your data, OAuth, quantified self, and explained why R is a vowel. Read more.

  • Director of Identity Standards at Okta
  • IndieWebCamp Founder
  • OAuth WG Editor
  • OpenID Board Member

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