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No one moves where they tweet because some other tool has better formatting or profile customization. That’s because a tiny percentage of the value Twitter brings comes from the software itself. It’s all about the network — the connection with other users and the content they create.
The Indieweb approach has a lot in common with Ev's ideas for Medium, but the key difference is that we are doing it in a way that works across websites, not just within one. We can use an editor on one site to post to another using micropub, even to silos. We have ways to highlight based on fragmentions, and a very simple way to connect responses together using webmention.
Our wiki software reads and writes Markdown files from the filesystem. With 100+ pages on our wiki, we can still do near instantaneous full text search. Plus, changes to the content can continue to be tracked using Git and backed up automatically to Github. And there’s no database server to worry about. And if we ever want to migrate to another system, we’ve got all of our data in simple, human readable text files.