Why Microformats? Owning My Reviews
Back in October, I wrote a bunch of short mini-reviews on products and services that I use regularly. I published them all on a single page called "Favorite Things". In the past, I've written a couple of reviews on Amazon and then copied them to my website as a blog post.I decided it was time to be able to publish proper reviews from my own website, including having them show up in Google with the little stars, what Google now calls "Rich Snippets."Searching for Google's documentation on how to mark up a web page to show the Rich Snippet reveals an interesting pattern. Currently, their documentation provides three recommended markup styles: Microdata, RDFa, and JSON-LD. All three use the Schema.org vocabulary.
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