@jeffmueller Yeah, I hate to knock down another small company's idea, but it doesn't seem well thought out, and in fact runs counter to many things the IndieWeb community (and M.b) has learned. If WT.social does find a valuable solution in what they're building, I think it's going to be by accident.
@aaronpk OMG this one made me laugh much more than it should, as I have to deal with, and explain specifications, quite often, and there is indeed too much truth in this statement! :)