Aaron Parecki

2) Write your brand's story

This story is about the customer.

Make them the hero, their problem is the "villain" and you are the guide who will give them a plan to overcome their pain.

Here are the 7 steps you need to build your story:

The idea that a user can be wrong for clicking on a link, is an abject failure of our work as security practitioners. A user clicking a link should never be wrong on their part.

No only did this $8 tweet cost Eli Lilly $15 billion in market cap, it eventually led to an insulin price cap. I think we can safely call this the greatest shitpost in the history of the internet. https://twitter.com/nbcnews/status/1630918613577154561

Airbnb is broken. Hear me out.

The space needs disrupting. Think:
- a building dedicated to hosting
- full service & cleaning
- central city location
- guaranteed amenities
- professionally trained staff
- knowledgeable concierge
- an integrated restaurant

who’s building this?

16. Abraham Lincoln

every american president, but they're all cool and they all sport a mullet

46. Joe Biden

Finally paid off my vodka cran from last month. God is good 🙌

This process was… unintuitive.

I now have a passcode to protect the passcode that lets me change my passcode. Take that, iPhone thieves.