Every time I take a Lyft from the San Francisco airport to downtown going up 101, I notice the billboards. The billboards on 101 are always such a good snapshot in time of the current peak of the Silicon Valley hype cycle. I've decided to capture photos of the billboards every time I am there, to see how this changes over time.
Here's a photo dump from the 101 billboards from August 2025. The theme is clearly AI. Apologies for the slightly blurry photos, these were taken while driving 60mph down the highway, some of them at night.
