Aaron Parecki

"The basic idea is, if you look at your own community with the eyes of an outsider, look at it from the perspective of a specific group of people you'd like to recruit, what do you think might discourage them or make them uncomfortable? Those are what we'll call "weirdnesses." And you get to decide, your community gets to decide, which weirdnesses are essential, and which ones, in Betsy Leondar-Wright's words, are inessential, meaning you should offer a workaround for them, or even try to change them."