Aaron Parecki

2) Write your brand's story

This story is about the customer.

Make them the hero, their problem is the "villain" and you are the guide who will give them a plan to overcome their pain.

Here are the 7 steps you need to build your story:

The idea that a user can be wrong for clicking on a link, is an abject failure of our work as security practitioners. A user clicking a link should never be wrong on their part.

No only did this $8 tweet cost Eli Lilly $15 billion in market cap, it eventually led to an insulin price cap. I think we can safely call this the greatest shitpost in the history of the internet. https://twitter.com/nbcnews/status/1630918613577154561

Airbnb is broken. Hear me out.

The space needs disrupting. Think:
- a building dedicated to hosting
- full service & cleaning
- central city location
- guaranteed amenities
- professionally trained staff
- knowledgeable concierge
- an integrated restaurant

who’s building this?

16. Abraham Lincoln

every american president, but they're all cool and they all sport a mullet

46. Joe Biden

Finally paid off my vodka cran from last month. God is good 🙌

This process was… unintuitive.

I now have a passcode to protect the passcode that lets me change my passcode. Take that, iPhone thieves.

In summary:

1. Figma is the only company poised to launch a major AI product in the design space because of its large proprietary dataset.
2. Other AI products in the design space are vaporware or will not be useful.
3. AI will augment designers, not replace them.

CEO of The Boring Company is the perfect candidate for running a company into the ground

The year is 2034. Websites no longer exist, news is dead, there are no sources for information. Content cycles only from AIs trained on each other's outputs, fragments from people long gone, repeated endlessly like a big delay line memory. The sky is the average of every sky.

Your 10 person startup doesn't need microservices.

I'm not kidding. If a thief knows the passcode for your Android phone, THEY CAN CHANGE YOUR GOOGLE ACCOUNT'S PASSWORD. I just had to go to Settings > Google > Manage your Google Account > Security > Password > Forgot password > Use your screen lock > Tap YES on phone or tablet.

a thread of the top questions i've seen asked at tech company town halls, in no particular order:

#1: "will (company) open a NYC branch? the ratio of women to men is better there than in SF, and finding a wife would be a huge company perk for a lot of the men here."