Aaron Parecki

5 frustrations only live streamers will fully understand...

1. Losing internet while live streaming
2. Adult/Sex spam bots
3. Purchasing a new piece of gear only to find out the updated version is coming out in a couple weeks
4. A closet full of product boxes
5. Lighting

I’ll say one thing for Elon, nobody on Earth will have a more expensive dead bird on their table This Thanksgiving.

Former #SpaceX employee explains that $TWTR is a shit show because it doesn't have an intermediate layer of management that knows how to manage Elon to protect the company from him. Sounds pretty accurate. $TSLA $TSLAQ
https://www.tumblr.com/numberonecatwinner/701567544684855296/elon-wyd

All those people posting takes of “all the people saying twitter will crash and die are wrong, it works fine!” Are you all using the same app I am, because I am seeing the “an error occurred. Try again?” about 50% of the time now and increasing

Elon Musk called Trent Reznor a "crybaby" for deleting his Twitter account. Wil Wheaton then wrote this incisive summary of the man-child that is Elon Musk.

Want more customers?

Go deeper. Understand what motivates them. How will they be transformed by what you do?

Don't talk about what you do. This is a self-centered approach to marketing and could be the reason why you don't have a line of customers waiting to hire you.
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What does Home Depot know that you don't when it comes to branding & marketing?

1. They understand who their customers are.
2. They understand what they want/need.
3. They understand what their goals are and the transformation they desire.

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No one wants to hang a shelf.
They want to get organized, and to feel a sense of accomplishment.

So if you're a national home improvement chain, what should your tagline be?

You can do it. We can help.™

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Why people buy—
No one buys a drill bit because they want a sharp bit.
They buy a drill bit because they want to make a hole in the wall.

No one wants to make a hole in the wall.
They want to hang a shelf.

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