If there was ever a moment when the obvious, catastrophic, imminent risk of trusting Big Tech intermediaries to sit between you and your customers or audience, it was now. This is *not* the moment to be "social first." This is the moment for POSSE (Post Own Site, Share Everywhere), a strategy that sees social media as a strategy for bringing readers to channels that *you* control:
https://pluralistic.net/2022/02/19/now-we-are-two/#two-much-posse
14/
