Indeed. Especially as they've taken such steps to limit third party ad tracking, it seems that they're still doing fraud-preventing device fingerprinting... which smells fishy and inconsistent.
Here's the entirety of the Learn More privacy doc: https://support.apple.com/en-us/HT204881
Here's the entirety of the Learn More privacy doc: https://support.apple.com/en-us/HT204881