@bradenslen @simonwoods @eli Twitter was the same way. Everyone on Twitter spent the first three years talking about Twitter. Eventually the masses came and discussed everything else, but if you look, there are still people talking about Twitter. I notice the same thing with Mastodon and even micro.blog.
Part of it all is also those in the IndieWeb modeling behaviours and examples to others who might also say, "That's interesting. How did you do that? How can I do that?"