HP agreed to pre-load Apple’s iTunes music software and store into its personal computers. This was a hugely valuable concession. Apple had only recently begun to push this key software into the Windows world. Millions of HP/Compaq customers would instantly become part of Apple’s entertainment ecosystem.
X is a Y which/for Z. It’s for V. Replace X with your product name. Replace Y with one of the choices: If it’s something on your computer, it’s a “program” > or “application”. If it needs WWW, and I need a browser for it, it’s a “service” It it needs both, it’s a “solution” or “environment” (and perhaps a > service too) If it needs hardware, it’s a “platform” or an “infrastructure” Replace Z with a short sentence which must have one of the verbs: Build Test Deploy etc. Replace V with your potential customer name. So let’s try: X = Docker Y = Solution Z = Sandboxing programs V = Developers and sysadmins. Result: Docker is an environment for sandboxing programs. It’s for developers and sysadmins.
I’ve spoken to hundreds of leaders and managers as we’ve started Lighthouse and one common pattern we’ve found is somewhere around 25 employees, everything breaks.
Generally speaking, there are only a few ways to make money on the Internet. There are e-commerce companies and marketplaces — think Amazon, eBay and Uber — that profit from transactions occurring on their platforms. Hardware companies, like Apple or Fitbit, profit from gadgets. For everyone else, though, it more or less comes down to advertising.